Following 11 September 2001, the world aviation market was cast in turmoil. Passenger volumes dropped and aircraft values collapsed. This was the ideal environment for entrepreneurs to plan the formation of a new aviation group.

Many domestic competitors acquired aircraft prior to 11 September 2001 when the value of the Rand was weak and aircraft prices were high. Consequently, their cost structures remain high. The strengthening of the Rand created an opportunity to start a new airline with a low cost base and a clean slate. A diversified aviation group was formed.